I’ve read a few blog posts recently about hotel reviews and a lot of discussion seems to be around Trip Advisor’s decision to add warning notices to some of their hotel listings. Basically, if it is found that the hotel has left fake reviews then a notice warning consumers is left on the hotel listing. Personally, I am glad that those unethical hotel owners and managers are being shamed. Reviews by your network Guillaume at Hotel Blogs raised some good points about the Hotelicopter review system where users could read reviews from friends within their network on the site and on social networking sites like Facebook. Personally, I would trust people I knew more than random strangers. I wonder though if consumers will continue to use reviews as part of the decision making process. Future of reviews Then they are sites like Trivago who integrate reviews from a number of different sites, so that you can get a cross section of reviews for the hotel. Hotel video review sites could work well, but way too many of them are professionally created and don’t offer an impartial view of the hotel. On my last few trips, with the exception of my B&B in Berlin, all of the hotels had negative reviews and when I arrived at the hotel, none of the problems existed. The problem with reviews is that it could be a one off issue that may never exist again. Everyone has different perceptions of a hotel. Your thoughts on the future of travel reviews What was interesting during the week of travel tips, a number of people said to take reviews with a pinch of salt and this got me wondering if the trust in holiday and hotel reviews is waning. Will we see less consumers using review sites as part of the decision making process?
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