The American publication Hotels Magazine has revealed the new 2008 ranking of hotel companies and what they call Sales & Marketing Consortia. The listing is ordered by number of rooms available per hotel group. The analysis confirms the number 1 position for Intercontinental Hotel Group with 4,186 hotels and 619,851 rooms. The group includes brands like Holiday Inn, Intercontinental Hotels or Indigo. In terms of hotel brands, Best Western maintains it number 1 position with 305,000 rooms. The Sales & Marketing Consortia list is an interesting one because it reflects how independent hotels have joined consortia. These companies are also called representation companies. They are helping independant hotels to be represented in the online and offline distribution and also be more powerful against hotel brands. For instance, hotels who apply to be part of the Design Hotels brands will have a clear advantage to attract the exclusive travelers generation who aims to find a special hotel whether on holidays or on business. Unirez/Utell (part of Pegasus) is clearly ahead of the game against competitors with 11,282 hotels and 1,381,379. Supranational comes second with 1662 hotels only. It's interesting to note that a lot of these representation companies are European, probably because 80% of hotels in Europe are not branded (the opposite scenario in the USA).
0 nhận xét:
Post a Comment